Communicating Vision: Jesus Defined a Mission Larger Than Life
Matthew 13 contains some of Jesus’ simplest but most profound parables in the Bible. Jesus is a Master at communicating vision. His simple stories illustrate the kingdom of heaven. Jesus teaches us some fundamentals about communicating a vision:
1. Simplify the message (vv. 3, 10–13). Make it clear, repeat it often, focus on the familiar.
2. See the person (vv. 1, 2, 9). Know the audience and its needs; don’t try to impress.
3. Seize the moment (vv. 2, 14–17). Recognize teachable moments and receptivity.
4. Show the truth (v. 54). Be sure your life lends credibility to your words.
5. See the response (v. 51). Evaluate to ensure the audience understands and can respond to you.
Taken from The Maxwell Leadership Bible
“And the disciples came and said to Him, “Why do You speak to them in parables?” Jesus answered them, “To you it has been granted to know the mysteries of the kingdom of heaven, but to them it has not been granted. For whoever has, to him more shall be given, and he will have an abundance; but whoever does not have, even what he has shall be taken away from him. Therefore I speak to them in parables; because while seeing they do not see, and while hearing they do not hear, nor do they understand. In their case the prophecy of Isaiah is being fulfilled, which says, ‘YOU WILL KEEP ON HEARING, BUT WILL NOT UNDERSTAND; YOU WILL KEEP ON SEEING, BUT WILL NOT PERCEIVE; FOR THE HEART OF THIS PEOPLE HAS BECOME DULL, W ITH THEIR EARS THEY SCARCELY HEAR, AND THEY HAVE CLOSED THEIR EYES, OTHERWISE THEY WOULD SEE WITH THEIR EYES, HEAR WITH THEIR EARS, AND UNDERSTAND WITH THEIR HEART AND RETURN, AND I WOULD HEAL THEM.’ But blessed are your eyes, because they see; and your ears, because they hear. For truly I say to you that many prophets and righteous men desired to see what you see, and did not see it, and to hear what you hear, and did not hear it.”
Matthew 13:10-17
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